In case you haven’t checked lately, when it comes to content management systems, there are dozens, if not hundreds to choose from. So how can you know whether the particular product you’re considering will meet the needs of your college or university? After all, you don’t want to invest in a system that looks good on paper, but falls short in the end. To make things a little easier, we put together a list of criteria to look for when selecting a higher education CMS. Read on to learn more.

As a higher education institution, you have three main goals in everything you do: to attract exceptional students, to recruit and retain top talent and to encourage alumni to stay involved (particularly through donations). One excellent tool for achieving all of these goals is content marketing. That’s because the internet is one of the most commonly used resources for each of these audiences. So, how can you hone your university’s content strategy to achieve optimum results? Let’s take a look at 4 different ideas that you can consider implementing today.

It used to be that having a mobile-friendly site was more about user experience than anything else. After all, 80% of internet users own a mobile device and 85% of Americans ages 18-29 own a smartphone. What’s more, at least 60% of internet access is done via mobile. It’s safe to say that these stats include the target audience of your higher education institution. Having a mobile site that is responsive to adapt to any device just makes sense from a user standpoint.

A major announcement from Google, however, has made having a mobile-friendly site not just a nice option anymore, but a virtual necessity. Read on to learn more.

Anyone in the higher education industry knows that the critical key to ongoing success is attracting and retaining a consistent flow of quality students. In such a competitive field, standing out and becoming the education provider of choice for your prospects isn’t easy. It takes creativity, determination and a lot of hard work. That said, let’s take a look at a few strategies you may be able to leverage that will help draw more interest to your school.

These days more and more prospective students are turning to the web, specifically social media channels, to research, compare and choose their higher education providers. Likewise, alumni and other supporters enjoy staying connected with their associated institutions via these social platforms. That being said, if you’re not leveraging SMM for your school, you’re most certainly missing out. If you’d like to facilitate more social engagement, a great place to start is Twitter. Let’s take a look at 7 tips to help you leverage this platform to market your institution.

When it comes to content management in the higher education field, one of the biggest challenges lies in maintaining the same level of brand consistency across the board. This is especially true for larger institutions with many individual subsites. Ensuring that all microsites are compliant can become a heavy burden to the Central Communications department. It can also cost the university time and money that could be better spent elsewhere, such as on marketing for further growth. The good news is, with the right content management system, this doesn’t have to be a problem any longer. Learn how below.

In the higher education industry, marketing is all about finding a way to attract and engage students – past, present and future. One of the most powerful tools you have at your disposal is the content you provide. Beyond the same old stale material that can be found on every college’s website, however, you have the power to create dynamic, compelling content that will capture the attention of prospective students, engage current scholars and keep alumni actively involved. Read on to learn more.