You’ve probably worked very hard developing eye-catching landing pages for all of your higher ed programs and departments. So why aren’t more people visiting them? The fact is you can’t convert prospects into enrollees and ultimately tuition-paying students unless you get them to your website, so what’s the trick? Well, the good news is there are a few things you can do to improve your odds. Let’s take a look below. (more…)

When it comes to choosing a CMS for your college or university, the choices are many. So how can you know which product would be the best fit for your needs and your budget? Well, as with anything, not all content management systems are created equal. The key to selecting the right CMS product for your school is to look for certain critical elements or characteristics. This will help you narrow your choices and make a more informed decision so yo

Managing a website for any business can be challenging. Add to this the numerous subsites and servers involved in a higher education website and you’ve made an already monumental task even more daunting. Sometimes it can help to know ahead of time what not to do in order to avoid headaches and more work down the road. That being said, here are 3 of the most common higher education website mistakes so you’ll know what to watch out for. (mo

Like anything else in business, your higher education content management strategy must be well planned out if it’s to be successful. It starts with choosing the right CMS product. Unfortunately, developing and implementing a content management plan can seem like a daunting task. To make things a little easier, we’ve put together 5 best practices below. (more…)

If you’ve spent any time reading about the web, you’ve probably heard the term “responsive design” being mentioned. In fact, it’s been quite the buzzword for the past decade or so. Unfortunately, many still don’t really understand what this type of design truly is. More importantly, others fail to recognize why it’s critical that every higher ed website be set up this way. If you fall into this category, not to worry. We’ll explai

In today’s digital world, a college or university’s website is the focal point of its interaction with students, alumni and faculty. Because of this, the content contained within must be of exceptional quality and compelling enough to attract, engage and convert. That’s why leveraging a content management system (CMS) is so important. If you’re not completely sure that this type of platform is truly necessary, here are 5 reasons that just

We all know you can’t get something for nothing. Obviously, in order to leverage the benefits of a quality content management system, you will need to make some type of an investment. But it’s also important to point out that not all CMS products are created equal. It’s even more critical to note that the cost alone is not always an indicator of how good the product is. That said, let’s take a closer look at the true costs behind a conten

Larger colleges and universities often have dozens or more subsites for each campus, division or department. Problems arise when the manager of each of these subsites maintains control over the look, feel and functionality. For instance, the content manager of the athletics department may prefer to use a completely different color scheme, page layout and even an old logo. Think it’s no big deal? Think again. Here are just a few ways inconsisten

When it comes to content management in the higher education field, one of the biggest challenges lies in maintaining the same level of brand consistency across the board. This is especially true for larger institutions with many individual subsites. Ensuring that all microsites are compliant can become a heavy burden to the Central Communications department. It can also cost the university time and money that could be better spent elsewhere, such