Managing a website for any business can be challenging. Add to this the numerous subsites and servers involved in a higher education website and you’ve made an already monumental task even more daunting. Sometimes it can help to know ahead of time what not to do in order to avoid headaches and more work down the road. That being said, here are 3 of the most common higher education website mistakes so you’ll know what to watch out for. (mo

If you’ve spent any time reading about the web, you’ve probably heard the term “responsive design” being mentioned. In fact, it’s been quite the buzzword for the past decade or so. Unfortunately, many still don’t really understand what this type of design truly is. More importantly, others fail to recognize why it’s critical that every higher ed website be set up this way. If you fall into this category, not to worry. We’ll explai

There’s plenty of talk about content and how important quality content is for online marketing, including the higher ed industry. Yet, many content managers fail to recognize the importance of visual tools within the content realm. The fact is, people process visual data at a rate of 60,000 times faster than text. There have also been studies conducted that indicate social posts containing pictures perform exponentially better at garnering enga

Larger colleges and universities often have dozens or more subsites for each campus, division or department. Problems arise when the manager of each of these subsites maintains control over the look, feel and functionality. For instance, the content manager of the athletics department may prefer to use a completely different color scheme, page layout and even an old logo. Think it’s no big deal? Think again. Here are just a few ways inconsisten