You’ve probably heard of the term search engine optimization, or SEO for short. This basically refers to the process of getting your website ranked as high as possible in the search engines. In other words, when a prospect, student, faculty member or alumni Googles schools like yours, SEO will ensure that your higher education institution appears as high up in the list of results as possible. To follow are a few helpful tips to ensure that your

If you haven’t noticed, many high profile colleges and universities have begun hosting student blogs on their websites. There are many reasons doing this can benefit your school. In fact, provided it’s done in the right manner, hosting student blogs can really round out your higher ed marketing strategy. Let’s take a look at how below. (more…)

What makes a good content marketing strategy? While every industry may have its own objectives and direction, there are certain key elements that can be found within just about every successful content plan. To find out whether your higher education institution has these 5 core characteristics, consider the following list. (more…)

As a higher education institution, you have three main goals in everything you do: to attract exceptional students, to recruit and retain top talent and to encourage alumni to stay involved (particularly through donations). One excellent tool for achieving all of these goals is content marketing. That’s because the internet is one of the most commonly used resources for each of these audiences. So, how can you hone your university’s content s