You’ve probably worked very hard developing eye-catching landing pages for all of your higher ed programs and departments. So why aren’t more people visiting them? The fact is you can’t convert prospects into enrollees and ultimately tuition-paying students unless you get them to your website, so what’s the trick? Well, the good news is there are a few things you can do to

improve your odds. Let’s take a look below.

Without question, one of the biggest drivers of success – both in the classroom as well as later on in life – is a student’s ability to actively engage with others. Of course, knowing this and actually achieving a greater level of buy-in are two entirely different things. If you’re struggling to get students more involved, you’re not alone. More importantly, here are some proven ways to increase student engagement levels within your higher ed institution.

You’ve probably heard of the term search engine optimization, or SEO for short. This basically refers to the process of getting your website ranked as high as possible in the search engines. In other words, when a prospect, student, faculty member or alumni Googles schools like yours, SEO will ensure that your higher education institution appears as high up in the list of results as possible. To follow are a few helpful tips to ensure that your site is performing to its greatest potential.

Email marketing is a fundamental component of most higher education marketing campaigns and for good reason. Not only is it a great tool for disseminating information to the masses quickly and efficiently, but it’s also quite cost-effective. That said, here are a few tried and true tips to help your college or university get the most out of your email marketing efforts.

When it comes to choosing a CMS for your college or university, the choices are many. So how can you know which product would be the best fit for your needs and your budget? Well, as with anything, not all content management systems are created equal. The key to selecting the right CMS product for your school is to look for certain critical elements or characteristics. This will help you narrow your choices and make a more informed decision so you’ll end up with the ideal solution.

You may be surprised to know that 73% of today’s college students believe higher education institutions should have social media profiles. As a college or university, one of the most popular platforms amongst your target audience is Instagram, a photo-sharing social network where users can connect and post photos using various filters. Users can also engage with one another by liking and/or commenting on the images shared by others. So how can your school tap into this valuable engagement resource? Let’s take a look.

Managing a website for any business can be challenging. Add to this the numerous subsites and servers involved in a higher education website and you’ve made an already monumental task even more daunting. Sometimes it can help to know ahead of time what not to do in order to avoid headaches and more work down the road. That being said, here are 3 of the most common higher education website mistakes so you’ll know what to watch out for.

Like anything else in business, your higher education content management strategy must be well planned out if it’s to be successful. It starts with choosing the right CMS product. Unfortunately, developing and implementing a content management plan can seem like a daunting task. To make things a little easier, we’ve put together 5 best practices below.

If you haven’t noticed, many high profile colleges and universities have begun hosting student blogs on their websites. There are many reasons doing this can benefit your school. In fact, provided it’s done in the right manner, hosting student blogs can really round out your higher ed marketing strategy. Let’s take a look at how below.

In today’s social age, being active on sites like Twitter and Facebook isn’t something your higher education institution can afford not to do. Simply put, these social networks are where your target audience is spending most of its time. If you’re not meeting them there, you’re missing the mark and losing revenue as a result. Yet, simply setting up your profiles and sending out a few updates now and then won’t necessarily get you the results you’re after. That being said, let’s go through a few common mistakes other schools have made so you’ll know what not to do.