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Email marketing is a fundamental component of most higher education marketing campaigns and for good reason. Not only is it a great tool for disseminating information to the masses quickly and efficiently, but it’s also quite cost-effective. That said, here are a few tried and true tips to help your college or university get the most out of your email marketing efforts.

Maintain Brand Consistency – Any and all communications from your school should be branded the same, regardless of department. This can help improve your open rate because people will feel more comfortable when they see a sender they know and trust. Having the right content management system can help with this.

Use Compelling Subject Lines –  Did you know that 35% of people open email based solely on the subject line? Furthermore, 69% will delete an email without opening it if they perceive it to be spam based, again, on its subject line. So, yes, it’s pretty important. Keep things short and to the point but intriguing enough to pique the interest of your target audience.

Always Include a Call to Action – Don’t just assume your readers will do what you want them to do. Tell them. Include a clear and compelling call to action (CTA) in all your email communications that will persuade readers to act accordingly, whether it’s to sign up for an upcoming event or submit an application.

Don’t Overdo It – Nobody likes to be bombarded with constant messages, and your higher education institution is no exception. Space out your emails so that they’re often enough to keep your school top of mind, but far enough apart that they’re not annoying your audience.

Done right, email marketing can be a powerful tool in your higher education marketing arsenal. Apply the tips listed above to further improve your strategy for optimum results.

TAGGED: Tags: email marketing, best practices