What makes a good content marketing strategy? While every industry may have its own objectives and direction, there are certain key elements that can be found within just about every successful content plan. To find out whether your higher education institution has these 5 core characteristics, consider the following list. (more…)

Like it or not, social media has become an integral part of our lives. It’s also changing the way students interact with higher education providers. Studies show that the majority of prospective students now use social media as part of their college assessment process. What does this mean for your institution? Well, it means that if you’re not placing enough emphasis on developing and implementing a social media strategy, your school is going