You’ve probably worked very hard developing eye-catching landing pages for all of your higher ed programs and departments. So why aren’t more people visiting them? The fact is you can’t convert prospects into enrollees and ultimately tuition-paying students unless you get them to your website, so what’s the trick? Well, the good news is there are a few things you can do to improve your odds. Let’s take a look below. (more…)

You can allocate as high a percentage of your budget as you want to content marketing for your higher ed institution, but unless you’ve taken the appropriate measures to optimize that content, nobody’s going to read it. This process is as much about how you write as what you write about, and it’s really important. Let’s take a look at some things you can begin implementing today to start seeing improvement in your ROI. (more…)