Finding new and creative ways to market your college or university can be challenging, especially if you’re working within a rather restrictive budget. The good news is, there is a valuable resource already available to you that won’t cost much, if anything, to leverage. We’re talking about tapping into your existing students as well as alumni and incorporating their data into your marketing strategy. Here’s how. (more…)

Anyone in the higher education industry knows that the critical key to ongoing success is attracting and retaining a consistent flow of quality students. In such a competitive field, standing out and becoming the education provider of choice for your prospects isn’t easy. It takes creativity, determination and a lot of hard work. That said, let’s take a look at a few strategies you may be able to leverage that will help draw more interest to