You’ve probably heard of the term search engine optimization, or SEO for short. This basically refers to the process of getting your website ranked as high as possible in the search engines. In other words, when a prospect, student, faculty member or alumni Googles schools like yours, SEO will ensure that your higher education institution appears as high up in the list of results as possible. To follow are a few helpful tips to ensure that your

If you haven’t noticed, many high profile colleges and universities have begun hosting student blogs on their websites. There are many reasons doing this can benefit your school. In fact, provided it’s done in the right manner, hosting student blogs can really round out your higher ed marketing strategy. Let’s take a look at how below. (more…)