You’ve probably heard of the term search engine optimization, or SEO for short. This basically refers to the process of getting your website ranked as high as possible in the search engines. In other words, when a prospect, student, faculty member or alumni Googles schools like yours, SEO will ensure that your higher education institution appears as high up in the list of results as possible. To follow are a few helpful tips to ensure that your

In today’s social age, being active on sites like Twitter and Facebook isn’t something your higher education institution can afford not to do. Simply put, these social networks are where your target audience is spending most of its time. If you’re not meeting them there, you’re missing the mark and losing revenue as a result. Yet, simply setting up your profiles and sending out a few updates now and then won’t necessarily get you the re

There’s an old expression that says you can’t please all of the people all of the time and sadly, it’s true, even for higher education providers. There will always be a few people who, whether legitimate or not, will feel they had a bad experience with your brand, and thanks to the internet, these folks have a direct outlet through which they can share their thoughts with the masses. The way you respond to negative reviews can either help p

In today’s digital world, a college or university’s website is the focal point of its interaction with students, alumni and faculty. Because of this, the content contained within must be of exceptional quality and compelling enough to attract, engage and convert. That’s why leveraging a content management system (CMS) is so important. If you’re not completely sure that this type of platform is truly necessary, here are 5 reasons that just

Finding new and creative ways to market your college or university can be challenging, especially if you’re working within a rather restrictive budget. The good news is, there is a valuable resource already available to you that won’t cost much, if anything, to leverage. We’re talking about tapping into your existing students as well as alumni and incorporating their data into your marketing strategy. Here’s how. (more…)

The first step in marketing your higher education institution involves attracting the attention of quality prospective students. In other words, getting them to click on your ad, visit your Facebook page or go through your website. This, of course, is only half the battle. The ultimate goal is to convert these prospects from interested viewers into applicants, and eventually enrolled students. Knowing this and actually achieving it, however,

Anyone in the higher education industry knows that the critical key to ongoing success is attracting and retaining a consistent flow of quality students. In such a competitive field, standing out and becoming the education provider of choice for your prospects isn’t easy. It takes creativity, determination and a lot of hard work. That said, let’s take a look at a few strategies you may be able to leverage that will help draw more interest to