lead generation

5 Ways to Increase Conversions for Your College or University

The first step in marketing your higher education institution involves attracting the attention of quality prospective students. In other words, getting them to click on your ad, visit your Facebook page or go through your website. This, of course, is only half the battle. The ultimate goal is to convert these prospects from interested viewers into applicants, and eventually enrolled students. Knowing this and actually achieving it, however,


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