When it comes to choosing a CMS for your college or university, the choices are many. So how can you know which product would be the best fit for your needs and your budget? Well, as with anything, not all content management systems are created equal. The key to selecting the right CMS product for your school is to look for certain critical elements or characteristics. This will help you narrow your choices and make a more informed decision so yo

There’s plenty of talk about content and how important quality content is for online marketing, including the higher ed industry. Yet, many content managers fail to recognize the importance of visual tools within the content realm. The fact is, people process visual data at a rate of 60,000 times faster than text. There have also been studies conducted that indicate social posts containing pictures perform exponentially better at garnering enga

What makes a good content marketing strategy? While every industry may have its own objectives and direction, there are certain key elements that can be found within just about every successful content plan. To find out whether your higher education institution has these 5 core characteristics, consider the following list. (more…)

You can allocate as high a percentage of your budget as you want to content marketing for your higher ed institution, but unless you’ve taken the appropriate measures to optimize that content, nobody’s going to read it. This process is as much about how you write as what you write about, and it’s really important. Let’s take a look at some things you can begin implementing today to start seeing improvement in your ROI. (more…)

Many content managers and higher education admins make the mistake of thinking that content management is simply about placing copy on a website and writing the occasional blog post. While this is certainly a good place to start, the next step is finding ways to attract traffic to that website or blog. To follow are just a few ways that you can promote your content and get it noticed by more prospects. (more…)

So, you’ve invested some money into a dynamic website for your higher education institution. Unfortunately, this isn’t enough to achieve growth for your school. In fact, the website itself is really just a shell or vehicle. What drives engagement and therefore improves your school’s bottom line is the content contained within that shell or vehicle. Of course, knowing this and putting it into action are two entirely different things. That sa

Finding new and creative ways to market your college or university can be challenging, especially if you’re working within a rather restrictive budget. The good news is, there is a valuable resource already available to you that won’t cost much, if anything, to leverage. We’re talking about tapping into your existing students as well as alumni and incorporating their data into your marketing strategy. Here’s how. (more…)

As a higher education institution, you have three main goals in everything you do: to attract exceptional students, to recruit and retain top talent and to encourage alumni to stay involved (particularly through donations). One excellent tool for achieving all of these goals is content marketing. That’s because the internet is one of the most commonly used resources for each of these audiences. So, how can you hone your university’s content s