You’ve probably worked very hard developing eye-catching landing pages for all of your higher ed programs and departments. So why aren’t more people visiting them? The fact is you can’t convert prospects into enrollees and ultimately tuition-paying students unless you get them to your website, so what’s the trick? Well, the good news is there are a few things you can do to improve your odds. Let’s take a look below. (more…)

Like anything else in business, your higher education content management strategy must be well planned out if it’s to be successful. It starts with choosing the right CMS product. Unfortunately, developing and implementing a content management plan can seem like a daunting task. To make things a little easier, we’ve put together 5 best practices below. (more…)

Like it or not, social media has become an integral part of our lives. It’s also changing the way students interact with higher education providers. Studies show that the majority of prospective students now use social media as part of their college assessment process. What does this mean for your institution? Well, it means that if you’re not placing enough emphasis on developing and implementing a social media strategy, your school is going

Larger colleges and universities often have dozens or more subsites for each campus, division or department. Problems arise when the manager of each of these subsites maintains control over the look, feel and functionality. For instance, the content manager of the athletics department may prefer to use a completely different color scheme, page layout and even an old logo. Think it’s no big deal? Think again. Here are just a few ways inconsisten

Many content managers and higher education admins make the mistake of thinking that content management is simply about placing copy on a website and writing the occasional blog post. While this is certainly a good place to start, the next step is finding ways to attract traffic to that website or blog. To follow are just a few ways that you can promote your content and get it noticed by more prospects. (more…)