When it comes to choosing a CMS for your college or university, the choices are many. So how can you know which product would be the best fit for your needs and your budget? Well, as with anything, not all content management systems are created equal. The key to selecting the right CMS product for your school is to look for certain critical elements or characteristics. This will help you narrow your choices and make a more informed decision so yo

Like anything else in business, your higher education content management strategy must be well planned out if it’s to be successful. It starts with choosing the right CMS product. Unfortunately, developing and implementing a content management plan can seem like a daunting task. To make things a little easier, we’ve put together 5 best practices below. (more…)

In today’s digital world, a college or university’s website is the focal point of its interaction with students, alumni and faculty. Because of this, the content contained within must be of exceptional quality and compelling enough to attract, engage and convert. That’s why leveraging a content management system (CMS) is so important. If you’re not completely sure that this type of platform is truly necessary, here are 5 reasons that just

What makes a good content marketing strategy? While every industry may have its own objectives and direction, there are certain key elements that can be found within just about every successful content plan. To find out whether your higher education institution has these 5 core characteristics, consider the following list. (more…)

We all know you can’t get something for nothing. Obviously, in order to leverage the benefits of a quality content management system, you will need to make some type of an investment. But it’s also important to point out that not all CMS products are created equal. It’s even more critical to note that the cost alone is not always an indicator of how good the product is. That said, let’s take a closer look at the true costs behind a conten

Cornell Center for Materials Research has officially decided to make the shift to the AcademicsWeb content management system, joining the growing list of higher education institutions that recognize the value of an industry-specific, dynamic CMS product to manage and optimize their online content. (more…)

You can allocate as high a percentage of your budget as you want to content marketing for your higher ed institution, but unless you’ve taken the appropriate measures to optimize that content, nobody’s going to read it. This process is as much about how you write as what you write about, and it’s really important. Let’s take a look at some things you can begin implementing today to start seeing improvement in your ROI. (more…)

In case you haven’t checked lately, when it comes to content management systems, there are dozens, if not hundreds to choose from. So how can you know whether the particular product you’re considering will meet the needs of your college or university? After all, you don’t want to invest in a system that looks good on paper, but falls short in the end. To make things a little easier, we put together a list of criteria to look for when select

It used to be that having a mobile-friendly site was more about user experience than anything else. After all, 80% of internet users own a mobile device and 85% of Americans ages 18-29 own a smartphone. What’s more, at least 60% of internet access is done via mobile. It’s safe to say that these stats include the target audience of your higher education institution. Having a mobile site that is responsive to adapt to any device just makes sens

Anyone in the higher education industry knows that the critical key to ongoing success is attracting and retaining a consistent flow of quality students. In such a competitive field, standing out and becoming the education provider of choice for your prospects isn’t easy. It takes creativity, determination and a lot of hard work. That said, let’s take a look at a few strategies you may be able to leverage that will help draw more interest to