branding

The Problem with Inconsistent Websites in Higher Education

Larger colleges and universities often have dozens or more subsites for each campus, division or department. Problems arise when the manager of each of these subsites maintains control over the look, feel and functionality. For instance, the content manager of the athletics department may prefer to use a completely different color scheme, page layout and even an old logo. Think it’s no big deal? Think again. Here are just a few ways inconsisten

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