You can allocate as high a percentage of your budget as you want to content marketing for your higher ed institution, but unless you’ve taken the appropriate measures to optimize that content, nobody’s going to read it. This process is as much about how you write as what you write about, and it’s really important. Let’s take a look at some things you can begin implementing today to start seeing improvement in your ROI. (more…)

So, you’ve invested some money into a dynamic website for your higher education institution. Unfortunately, this isn’t enough to achieve growth for your school. In fact, the website itself is really just a shell or vehicle. What drives engagement and therefore improves your school’s bottom line is the content contained within that shell or vehicle. Of course, knowing this and putting it into action are two entirely different things. That sa