You’ve probably worked very hard developing eye-catching landing pages for all of your higher ed programs and departments. So why aren’t more people visiting them? The fact is you can’t convert prospects into enrollees and ultimately tuition-paying students unless you get them to your website, so what’s the trick? Well, the good news is there are a few things you can do to improve your odds. Let’s take a look below. (more…)

Without question, one of the biggest drivers of success - both in the classroom as well as later on in life - is a student’s ability to actively engage with others. Of course, knowing this and actually achieving a greater level of buy-in are two entirely different things. If you’re struggling to get students more involved, you’re not alone. More importantly, here are some proven ways to increase student engagement levels within your higher

Email marketing is a fundamental component of most higher education marketing campaigns and for good reason. Not only is it a great tool for disseminating information to the masses quickly and efficiently, but it’s also quite cost-effective. That said, here are a few tried and true tips to help your college or university get the most out of your email marketing efforts. (more…)

You may be surprised to know that 73% of today’s college students believe higher education institutions should have social media profiles. As a college or university, one of the most popular platforms amongst your target audience is Instagram, a photo-sharing social network where users can connect and post photos using various filters. Users can also engage with one another by liking and/or commenting on the images shared by others. So how can

Managing a website for any business can be challenging. Add to this the numerous subsites and servers involved in a higher education website and you’ve made an already monumental task even more daunting. Sometimes it can help to know ahead of time what not to do in order to avoid headaches and more work down the road. That being said, here are 3 of the most common higher education website mistakes so you’ll know what to watch out for. (mo

If you haven’t noticed, many high profile colleges and universities have begun hosting student blogs on their websites. There are many reasons doing this can benefit your school. In fact, provided it’s done in the right manner, hosting student blogs can really round out your higher ed marketing strategy. Let’s take a look at how below. (more…)

In today’s social age, being active on sites like Twitter and Facebook isn’t something your higher education institution can afford not to do. Simply put, these social networks are where your target audience is spending most of its time. If you’re not meeting them there, you’re missing the mark and losing revenue as a result. Yet, simply setting up your profiles and sending out a few updates now and then won’t necessarily get you the re

If you’ve spent any time reading about the web, you’ve probably heard the term “responsive design” being mentioned. In fact, it’s been quite the buzzword for the past decade or so. Unfortunately, many still don’t really understand what this type of design truly is. More importantly, others fail to recognize why it’s critical that every higher ed website be set up this way. If you fall into this category, not to worry. We’ll explai

There’s an old expression that says you can’t please all of the people all of the time and sadly, it’s true, even for higher education providers. There will always be a few people who, whether legitimate or not, will feel they had a bad experience with your brand, and thanks to the internet, these folks have a direct outlet through which they can share their thoughts with the masses. The way you respond to negative reviews can either help p

There’s plenty of talk about content and how important quality content is for online marketing, including the higher ed industry. Yet, many content managers fail to recognize the importance of visual tools within the content realm. The fact is, people process visual data at a rate of 60,000 times faster than text. There have also been studies conducted that indicate social posts containing pictures perform exponentially better at garnering enga