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Like anything else in business, your higher education content management strategy must be well planned out if it’s to be successful. It starts with choosing the right CMS product. Unfortunately, developing and implementing a content management plan can seem like a daunting task. To make things a little easier, we’ve put together 5 best practices below.

Get input from many departments. Consider what key individuals will be responsible for developing the content for your higher education institution and include them in the decision making process. Ask their input and consider various perspectives so that the plan you end up with is well thought out and robust.

Determine your specific needs. While there are certain fundamental needs most higher education providers have, each college or university will likely have its own strategic goals and strategies that must be met. Determine what those are for your school and how your content management plan will help you work toward and achieve those objectives.

Choose the right tool. It’s next to impossible to successfully manage the content for your college or university without a content management system. That being said, not all CMS platforms are created equal. Ideally, you should select a product that is designed to meet the unique needs of the higher education industry.

Test the waters. A quality CMS provider will offer a free, no obligation demonstration of their product. Take advantage of this so that you’ll get a clear understanding of the features and benefits of each platform. This will help you narrow your choices and make a more informed decision.

Once you’ve chosen your CMS provider, take it slow and get used to the platform. Then, build up from there. Before you know it, your higher education content management strategy will be running like a well-oiled machine.

TAGGED: Tags: CMS, content management system, best practices, content management